When Robbie Rivera was just 10 years old, he had his first musical experience. Soon after beginning to purchase records from artists like New Order, Depeche Mode, and U2, he began spinning records. A never-ending stream of productions that were released on reputable labels like Subliminal, Filtered, Positiva, Mos, Azuli, and Strictly Rhythm were inspired by the disco sampled track "Nothing To Offer." Following this achievement, Robbie and his wife Monica Olabarrieta established the acclaimed label Juicy Music in 1998. Back in 2002, Rivera released "Burning," a joint effort with the up-and-coming Axwell. The song received acclaim from all quarters and paved the way for his 2003 hit "BANG," which peaked at number ten in the U.K. charts, was played at the Sydney Olympics, and sold 500,000 copies. The worldwide hit "Funkatron," which many of today's house classics credit as an inspiration, is possibly Robbie's biggest track to date. The successes "Back To Zero" and "Girlfriend," as well as remixes of songs by notable musicians like Tiesto, Madonna, David Guetta, Kaskade, Deadmau5, Armin Van Buuren, and Roger Sanchez, are just a few of the career's many high points. Robbie is no stranger to a busy touring schedule outside of the studio. All across the world, dance floors are frequently packed with Rivera's music. But Rivera's record company, Juicy Music, is the gem in his crown. Antoine Clamaran, Coburn, Superchumbo, Mark Knight, David Guetta, Steve Angello, Sebastian Ingrosso, Stonebridge, and up-and-coming musicians like Willie Morales, Paul Harris, Louie Padilla, Rooster and Peralta, and DMS12 are just a few of the artists on Juicy Music's roster. The renowned Juicy Beach party during WMC in Miami each March has been organized by Rivera and his wife and business partner, Monica, since 2005..

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