With the release of "Sandcastles," (Ibadan), his joint project with Jerome Sydenham, Ferrer resurfaced as a major player in the dance music scene. The single was a huge smash for the duo and was a flashback to his techno roots as the producer of the first ever release on Synewave combined with a good dose of soul. To his credit, Ferrer didn't just follow the same formula after that. Rather, Ferrer has persisted in pushing multiple genres at once, whether it is through the gospel house sounds of his remix of Blaze & Barbara Tucker's "Most Precious Love" (Defected) or the ultra-deep reworking of Fish Go Deep's "The Cure & The Cause" (Defected). Ferrer is obviously not one to rest on his laurels because he is too busy conjuring up new ways to impress everyone.
Ferrer has applied his anything-goes mentality to his most recent endeavor, Objektivity. So far, the new label has prioritized vocals, with frequently unexpected cameos from indie icons such as Ane Brun and Télépopmusik. Deep and low-slung, Objektivity is a forward-thinking label that stays true to its historical roots and gives the deep house renaissance that is currently sweeping through Europe a distinctively American edge. Ferrer clearly doesn't see the label as a vanity project, as evidenced by releases by artists like Quentin Harris and Timmy Regisford, as well as young sensations the Martinez Brothers. For many years to come, Objektivity will continue to unleash bombs on the dance floor because it is a live, breathing entity..

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